Four Strategies For Selecting Men'S Franchised Stores

Men's franchisees will face a lot of thinking, site selection skills are very important, directly affecting the measurement of everything to do, men's clothing shop is no exception.

So what are the strategies for choosing men's clothing stores?

1, take a ride strategy: in principle, the store should not be too close to the size of its own clothing store. However, if the clothing store is only large, but the service level is not high and the product is too cheap, it shows that the competitors are not competitive in the market, so the store site can be close enough to win the competitors' resources effectively.

2.

Strategy: when your store is in a smaller store than itself, it will get a good result.

The application of this strategy is appropriate. If other shops around the world are too small and the grade is too low, it may lower the image of our shop.

3, shoulder to shoulder

Store your own shops in the high-end shops and coexist with the top grade businesses.

Note that when this strategy is applied, its scale, decoration grade and service level must not be lower than that of the same industry. It is better to be slightly higher than peers, otherwise it will always be in a competitive passive position.

4, the benefits of exclusive strategy: if the survey found that a target consumer group is very concentrated.

However, there is no similar shop nearby. At that time, you should be the first person to eat crab.

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1, the purchase of clothing: the buyers in the wholesale market are all dressed in a variety of ways, so it doesn't matter what they wear.

This concept is wrong. Avoid wearing clothes and being too fashionable and dignified.

2, purchase tools: the magic weapon of victory is coming. Write it down quickly: take a black plastic bag, this is a sign to get the goods in the wholesale market! I have tried it myself, but the price given by the boss after looking at you is completely different.

Of course, if you are going to purchase large quantities of goods, there will be no doubt that your car will be doubted if you pull a two wheeled car. (now there is no way out. Many people who go to retail shop also claim to take the goods themselves, and then buy one or two pieces.

)

3, purchase terms: how much to get the price; how to get it; how to approve it; how much can you get?

4, the purchase budget: according to their own shop, clear every purchase or replenishment of funds, types, quantity, so that even overspending also do well in mind.

5, purchase research: there are many wholesale and retail markets in every city. So, if you want to have a good stock, choose a few wholesale markets with a comprehensive index to start research.

There must be two good habits at this time: the source of interest is to ask for a business card or record with pen and paper (so bring pen and Book), compare the contents of wholesalers: price, quality, minimum quantity of goods, return, packaging, convenience of replenishment, etc.

Collate and compare the information collected, and then confirm the OK.

It is suggested that friends who do not have time to do detailed research should not enter the market immediately, and make more rounds, otherwise they will regret it again and again.

6, determine the purchase: according to the survey data directly to get goods, that is, pay attention to three points in this process.

First of all, it is a good idea to return to the principle of back and forth, that is a safe packing bag, you do not need to insist on checking one by one, wholesalers will feel that you are troublesome, and will not be willing to cooperate with you in the future - ~ ~ second is the quantity price list of the purchase quantity must be retained, then record the purchase situation and also make the voucher to return the goods.

The third point is relationship maintenance, whether open shop or physical store. In the future, replenishment and purchase should be continued. Therefore, we should communicate with wholesalers in every purchase process, so that we can not only maintain a good relationship, but also be familiar with the price and quantity, and at the same time, we can understand their experience in stock purchase. Don't underestimate this point.

7, purchase summary: for wholesalers to contact the way to keep good, and sum up their purchase process problems, style, price, quantity, size, fabric......

Only in this way can we accumulate more treasure for future purchase.