Analysis Of Domestic Textile Industry

Now the market is developing faster and faster.

The same is true of the situation. The industry situation is analyzed from three aspects. The industry goes deep into the new normal, the characteristics of the industry, and the industry trend.

The specific circumstances are as follows:

First, the industry goes deep into the new normal.

From the first quarter of 2015, the industry's economic operation data shows that

The industry has shown some characteristics of "deep" new normal. For example, the major growth indicators of Enterprises above Designated Size have obviously slowed down; the indicators of efficiency have been maintained well; and the growth rate of exports has maintained a median growth rate.

(1) industry growth is slowing down.

The overall operation of home textile industry is relatively stable.

In the first quarter of 2015, the statistics of 1844 home textile enterprises above Designated Size reached 58 billion 660 million yuan, up 1.9% from the same period last year, and the growth rate dropped by 6.8 percentage points over the same period in 2014. However, the industry maintained a certain amount of growth under the premise of insufficient market demand and large channel pformation.

(two) exports should maintain double-digit growth.

The latest statistics of China Customs show that in the first quarter of 2015, China's domestic textile products totaled 8 billion 820 million US dollars, an increase of 5% over the same period last year.

Because of the rising domestic costs and the large gap between domestic and foreign cotton prices, some enterprises feel a lot of development pressure, orders have begun to turn to Southeast Asia, and the export growth rate of China's home textile industry has slowed down.

(three) smooth investment and new construction growth

In the first quarter of 2015, the 1844 statistics of the National Bureau of statistics showed that the actual investment in enterprises was 45.5% year-on-year, representing an increase of 27 percentage points over the same period in 2014.

Among them, curtain fabric enterprises completed the best investment, an increase of 64.5% over the same period, the growth rate of bedding enterprises was 41.3%, the growth of towel enterprises was relatively slow, an increase of 22.9% over the same period last year.

The number of new projects started by 1844 Enterprises above designated size increased by 61% over the same period last year, and the growth rate increased by 72 percentage points over the same period in 2014.

Among them, the newly built projects of bed products enterprises grew the fastest, up 100% compared to the same period last year, and the new construction projects of towel enterprises grew relatively slowly compared with the same period last year, an increase of 26.3% over the same period last year.

Two, operation characteristics of the industry

(1) good economic growth

Generally speaking, the quality of home textile industry is better.

In the first quarter of 2015, the total profit of 1844 Enterprises above designated size was 3 billion 240 million yuan, up 12.5% over the same period last year, and the total profit remained stable and steady growth.

In the first quarter of 2015, the profit margin of 1844 Enterprises above designated size was 5.5%, an increase of 0.5 percentage points from the same period last year, and the three fee ratio was 6.1%, a 0.3 percentage point decrease compared with the same period last year.

1844 of the enterprises, 310 enterprises were in deficit, the loss was 16.8%, and the deficit was 5.8 percentage points lower than that in the same period in 2014. The deficit was 240 million yuan, down 15.5% from the same period last year.

The benefit index of the enterprises above the scale shows that the domestic textile enterprises pay more attention to the improvement of the benefit in the process of operation, but not only to improve the market share; the enterprises should strengthen the efficiency of management and reduce the expenditure of three fees; the relative low position of cotton prices makes the cost of the production of the enterprises lower.

(two) steady growth in exports

The latest statistics of China Customs show that in the first quarter of 2015, China's domestic textile products totaled 8 billion 820 million US dollars, up 5% from the same period last year, and the growth rate was 0.6 percentage points higher than that of the same period last year.

Among them, the number of exports increased by 6.4% over the same period last year, while export prices decreased by 1.3% compared with the same period last year. The growth of export volume was mainly driven by the export volume.

In the first quarter of 2015, the total export volume of China's home textile products to the US amounted to US $2 billion 170 million, up by 16.8% over the same period last year; exports to the EU were US $1 billion 390 million, a slight increase of 0.5% over the same period last year; the total export volume to Japan was US $750 million, down 13.9% over the same period last year.

In the first quarter of 2015, China exported $960 million to the 10 ASEAN countries, and maintained a high growth rate on the basis of the rapid growth in the same period in 2014, an increase of 25% over the same period last year. It has surpassed Japan and has become the third largest export area for home textile products in China.

China's home textile products exported to Russia 160 million US dollars, a sharp decrease of 57.9% over the same period last year.

In addition, the total export volume of domestic textile products to the 17 Middle East countries totaled US $820 million, an increase of 11.8% over the same period last year; exports to 3 countries in South Asia grew by 47.8% over the same period last year; exports to Latin America increased by 10.9% over the same period last year; exports to Africa increased by 11.8% over the same period last year, all of which maintained a good export growth rate.

Judging from the classification of export products, most of the domestic textile products category maintained stable growth in the first quarter of 2015. The largest proportion of exports was bed products and cloth products, up 2.8% and 4.7% respectively over the same period.

Towel exports decreased by 7.6% compared to the same period last year.

(three) development of domestic sales in adjustment

1. slowdown in domestic sales

At present, China's home textile industry is still in pition, and the problems existing in the domestic market have not been improved obviously, but they are developing constantly in the adjustment.

National Bureau of statistics data show that in the first quarter of 2015, 1844 Enterprises above Designated Size achieved 45 billion 890 million yuan of domestic sales value, an increase of 2.1% over the same period last year.

According to the National Bureau of statistics, the domestic sales value of 965 bedding enterprises decreased by 3.6% compared with the same period last year.

According to the data of the large retail enterprises of the National Federation of Commerce, the retail sales of bedding in China decreased by 7.4% in the first quarter of 2015, reflecting the greater impact of traditional retail sales.

The domestic sales value of Enterprises above designated size increased by 10.1% over the same period, and the domestic sales value of Enterprises above the scale of towels increased by 2.7% over the same period last year.

2. channel change

Home textiles circulation channels are diversifying, and the home textile industry is actively working with relevant industries to explore new channels.

The Internet and mobile Internet have profoundly changed the business model and brought about the rapid growth of the electricity supplier.

Nearly 1000 home textile net shops in the market area of the bridge have achieved good growth. In the first quarter of 2015, the average daily delivery volume of the market was 45079, representing an increase of 15.02% over the same period in 2014.

(four) the situation of listed companies

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In the first quarter of 2015, 4 listed companies, such as Meng Jie and von, achieved a total operating income of 2 billion 550 million yuan, an increase of 2.2% over the same period. The net profit attributable to shareholders of listed companies was 324 million yuan, an increase of 11% over the same period last year.

The main reasons for the increase in production efficiency are:

The level of internal management is improved and the cost of management is reduced.

For example, some enterprises have carried out management pfer and merger, and the effect is obvious. With the expansion of online sales scale, the cost of online sales channels has been optimized; domestic cotton prices have dropped considerably compared with the same period last year, and the cost of raw materials for towels and bedsheets has declined; through technological innovation, the added value of products has been improved, such as entering sleep health management, smart home and so on.

Three, industry trend forecast

Through the analysis of industry data in the first quarter of 2015, we can see that the development of the industry is consistent with China's macroeconomic situation, and the home textile industry goes deep into the new normal.

In terms of the development trend of the whole year, it is expected that domestic sales will remain stable and sustained moderate growth, and export will not fluctuate significantly. The export growth of medium speed will remain in the year.

The whole industry or seasonal fluctuations, but the whole year can still maintain a moderate growth rate, industry development is expected to be relatively stable.

An entrepreneur questionnaire survey shows that entrepreneurs are optimistic about the future operation.

In the first quarter of 2015, the per capita disposable income of urban residents was 8572 yuan, a real increase of 7% after deducting price factors.

In the first quarter, the total retail sales of consumer goods in China increased by 10.8% in real terms, and the consumption power of residents was still relatively strong, which provided the most basic guarantee for stable sales of home textiles.

The international environment in 2015 is still complex and changeable. In general, the export of home textiles will remain stable at medium speed in 2015.

The developed economies, such as the United States and the European Union, are indeed accelerating recovery, and their exports will maintain steady growth. Although the growth rate of emerging economies is slowing down, they can still maintain a relatively fast growth.