Do You Order? Today'S Skills Benefit All Your Life!

Open a clothing store to catch sales, yes, that's right!

But do you really order today?

Why do you think your store inventory is high?

Today is the day!

Today, Xiaobian tells you about ordering practice, clothing ordering skills, clothing ordering process, clothing order meeting summary.

Can you place an order?

Do you sell the goods well?

Do you sell enough goods?

Can your order satisfy all kinds of consumer needs?

The following three examples are analyzed:

When I was presented to a franchisee, I was hanging out my jacket when I needed to wear a sweater. When the boss said, "my market sweater is not good enough to sell, so this year, I didn't order a sweater." so I had to take a short sleeved T-shirt to do it. Just after the exhibition, a guest tried to finish his coat and thought he'd buy another one.

At that time, the shop did not, and finally did not sell the coat, when the boss felt regret.

When I arrived at a shop, when I was instructing the staff of the shop, I found that 90% of the shops were men's wear and women's clothing was less than 10. Only when asked, did the customers feel that the women's clothing sold badly during the same period of the year before, so the order quantity of women's clothing this year was very small!

A franchisee came over and said, "I think there is a problem with the shipment of the company. I have a large number of orders. But when the new products were on sale, I didn't receive any of the others. After finishing the order, I found that all the shipments of the ordered products were concentrated in April, and no one shipped out in March. He also said that the styles that I looked at were pretty good. He used to pay attention to the design and didn't know the time of the sale of every item of the company.

Anyone who opens a shop knows that the biggest risk of opening a shop is no goods sold and large inventory.

Some people say this is basically a fact.

Why on earth?

In fact, let's make an analysis.

First: the owner of a store has too little order when he participates in the order meeting.

There are several reasons for this phenomenon.

1, shopkeepers are not shopping guides, but they are afraid that they will not be allowed to generate inventory.

2, shopkeepers do not have clear goals when ordering.

3, the owner of the store did not understand the concept of "one inventory" of the store.

You must make sure that the best display scheme of your store can be divided into several zones, and which goods are displayed in each district. These goods must have several series, several styles and several color systems.

Goods are sold, goods sold.

And so on, how to allocate their proportion, these are very knowledgeable and scientific basis.

For example, each shop should have at least 80 styles in each series, and at least a number of colors should be guaranteed for each type. Each color system should display several items in order to ensure the basic display requirements, ensure the serialization and gradation of the product display, and reflect the comprehensive advantages of the brand monopoly.

Otherwise, it will reduce the market's ability to satisfy the market, give people the feeling of single product, lack of choice and comparison, and finally lose the chance to make a deal.

Therefore, the order staff's vision is very professional. We have always advocated that any dealer must develop his own buyer. The so-called buyer is basically a salesman's Guide. He is very confident in ordering the goods in the first line of sale, and they know what kind of products the consumer needs.

Second: does the ordering clerk of a store do not really understand the risk of a franchised store?

Of course, many terminal dealers will be at a loss. When they are surprised, they will ask, "I have an order," but when it comes to replenishment, there is a problem. What is always filling up is nothing, and the company is seriously damaged. This is to say that when you order, you are too conservative. Maybe the goods you ordered are seasonal distribution of your shop. You don't take into account that once the sales are broken, you rush to replenish the goods. Even if you can replenish the goods, there may be pportation and other time consuming in this replenishment process. You may sell less.

This is the risk. If there is a group buying list here, the time is pressing, and there may be a great opportunity to lose. Strictly speaking, under the same housing lease, water and electricity, personnel and other expenses, the product can be sold more, so what is the predictable result?

What should I do to deal with the above phenomena and consequences? I will provide a method for reference.

First, how

1, how to arrange for order workers: terminal stores must bring one of the best shopping guides in the store, and the store manager must participate. (if the manager has the qualification of a good shopping guide, then a shopkeeper will take part in it); remember that if the owner of the store has never sold the goods, even if he orders, he will blindly order.

This is not acceptable.

Only those front-line employees who engage in face-to-face interaction with consumers every day can produce a more accurate product suitable for your local consumption.

2, fully familiar with the main products of the company in this season, this is the key. In every series, you can choose the best color in your area, and you think the best color, seriously ordering.

Pay attention to the product mix introduced by the company.

"Group buying" order method, concentrated on a few styles to increase the number of orders, then the normal small group purchase, you come up with your own products.

Group buying is also more clear with what type of main push. The three party (terminals, agents, head office) stocking will also ensure that logistics is not guaranteed.

"Retail order" mode: the styles are dispersed in each series of colors, and the numbers are concentrated as much as possible. For example, 3 numbers are stronger than 4 numbers, the more numbers, the easier it is to break code, but the product code (number) is more targeted.

For example, the young part of the middle and big yards, the pertinence is very important, the quantity should not be too big, and keep the new listing continuously, this is the best retailing weapon.

The order form of "image money", the image section and the shop planning go together, so the image section can enhance the image of the store, enhance the attractiveness of the stream of people, improve the grade of the brand, constantly give consumers a brand-new feeling, and constantly convey the brand's product culture to consumers, with more styles but less quantity.

At the same time, in order to match your shop display, and also consider the choice and collocation of colors.

We should also pay attention to the local clothing culture and fashion trend (because the Chinese region is too large and the fashion trend is different).

3, clear the amount you should order. This is a reference basis. First, analyze the total sales volume of the same store in the same period last year. This year's sales estimate, plan the proportion of growth this year, draw the total number of sales that should be sold this quarter, divide the total price by the average price, draw the total number, and order according to the sales volume of not less than 60% of the season, or float up again.

Then the agent or branch will float on the basis of your order quantity.

The head office is going to float up again, so that your season's sales are guaranteed.

Be able to achieve 100% of planned goals.

In the sales process, analyze the styles that you have never sold one or ten days after the launch of your new product.

Through the national sales information feedback, the head office confirmed that the fact is so, then you can take this item out for promotion. Of course, the company can give you some ways to promote sales, tell you how to digest these products, and promote your overall sales with promotions. The key lies in early detection, early operation and the courage to accept new methods.

In addition, through the analysis of the sales data over the same period, we can get the proportion of each category. The data of this ratio is the reference category for ordering this year, so that we can scientifically place orders and avoid certain categories.

Two, order guidance:

Style selection:

A, according to the local consumption habits, choose the style that you think is most suitable for your local sale in all major categories of goods.

B, from previous experience, the best seller is generally marketable in the whole country, so the company will screen out some of the products that are most focused on it, and identify them.

Further order.

In the light of the above aspects, and at the same time, referring to the actual situation in your area, boldly and without risk, you must place a reasonable order of the goods you must order, and successfully complete your order.