Tmall'S Mid Year Promotion: Home Textile Enterprises Need To Invest Heavily

Recently, Tmall opened a month long annual promotion activities, the home part will be the first to open in May 29th, many enterprises have been using the means of selling money, pre-sale, red envelopes and other marketing tools. Among them, Roley home textile said it will issue 5 million yuan Alipay red envelope.

Fu Anna home textile promotes the original panda series products, designs the "fat bear" expression pack, and recruits the spokesperson for Meng Bao. "The big bear invited you to visit Disney" activity is also widely concerned by micro-blog.

Meng Jie home textile launched MEE MINI limited customization.

Large household and smart home are the development trend of the industry. Three listed companies.

They all have home furnishing, including mattresses, household clothes, carpets, curtains and so on.

Tmall has also set up a smart home Museum. Tmall home textiles and home textiles have entered the field of smart home. The follow-up layout is worth looking forward to.

It is reported that

This year, the electricity business sales target increased by about 50% compared with the previous year. Fuanna planning increased by 20%-30% in 2015. The sales target of Meng Jie home textile business was 200 million yuan. In 2014, the income of the 3 companies was 400 million yuan, 359 million yuan and 160 million yuan respectively.

Insiders pointed out that last year several large home textile enterprises double eleven electric business growth is limited, resulting in the annual growth of electricity providers is lower than expected.

Activities have normalized, and online growth will also be stable.

In addition, the industry generally expects this year's double eleven Tmall mobile terminal paction volume will account for more than 60%, mobile terminal traffic competition is increasingly fierce.

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The Japanese capital retail giant Yong Wang Meng Le has officially opened its second project in Suzhou, the "East Lake City of Suzhou Park, Yong Wang Meng le".

This is also the seventh major shopping mall opened by the group in 2008 after trying the first Shopping Mall (shopping mall) format in China, covering Beijing, Tianjin, Suzhou, Wuhan and other places.

In the same time, it has many retail formats such as department stores, shopping centers and supermarkets. It is the core business of the world's top 500 retail giant, Japan AEON group.

Since the establishment of JUSCO Stores HongKong in Hongkong in late 1985 and the establishment of Guangdong Ji Ji Tian Tian Department Store in mainland China in 1995, AEON has become an old player in the foreign retail group in the Chinese market. At present, there are 46 related companies in China, and 15 large shopping centers, 45 general merchandise stores and 18 food supermarkets have been set up.

Reporters learned that, in addition to the two shops in Suzhou, this year, the dream of the city will also be newly opened in Fengtai, Guangzhou, Panyu, Hangzhou Liangzhu new town, Wuhan economic and Technological Development Zone and so on. In 2016, there were three stores planned for 2016.

In May 28th, Yu Sheng Wang, chairman and President of wing Wang (China) Investment Co., disclosed in an interview with reporters that the current stores were established by the company four or five years ago. The two regions in East China and central China are the new strategic areas established by Yong Wang in recent years. The current stage will be focused on shops in Suzhou.

Compared with the luxury resources of local retail giant 01833.HK, 03308.HK, and the cinema line resources of 03699.HK, the competitive strategy of the main competition is always very clear.

Yu Sheng is optimistic, and the company has always taken the route of fashion family consumption.

"Under the pressure of economic downturn, compared with ordinary luxury department stores, we are more resilience."

In fact, whether from the choice of cities, location of shops or investment planning in shops, the ideas of Yong Wang Meng Le City are different from those of local retail groups that are slaughters in the core areas of North Guangdong and Shenzhen.

Yu Sheng told reporters that the whole retail market should be returned to mass consumption. This is also the idea that some business tycoons are gradually changing.

At the same time, it emphasizes that when competing with rivals, the emphasis should not be placed on the word "shopping", because the commodities are all the same, and the most important thing is how to operate the shopping center, that is, the software part. Two.

"In hardware investment, because the location and price of Yong Wang Meng Le belong to the upper level of the middle part, so the total investment in all aspects of facilities is also the median amount.

In the input of software, we also carry out the environmental management and training of Japanese retail business in China.

Hara Yuki said.

It is learnt that in the competition with most local consumer oriented retailers, Yong Wang's "pocket" rich Japanese brand resources have played a role in attracting investment.

Take the newly opened "East Lake dream shop Suzhou Park" as an example, as of the 220 shops that were completed in May 22nd, the number of Japanese brands entering the Suzhou market for the first time accounted for 15.

On the other hand, the self controlled production and supply process is also the focus of Yong Wang's hope.

"At present, there are more than 3000 pieces of its own brand in Yong Wang Meng Le City, which has maintained a 20% growth rate in recent years.

Although the current contribution to sales is limited, it will also be a manifestation of the differentiation advantage of the company.

Hara Yuki said.