Chain Store Decoration Skills To Help You Busy
A good store image can give people the psychological feeling of normal atmosphere, reassuring people and promoting consumers' desire to buy.
Poor store image gives people a kind of vulgar, informal and untrustable illusion, which reduces consumer trust. Even if all products are regular licensed goods, it is difficult to dispel the suspicion of consumers in mind and reduce sales of products.
Therefore, a successful storefront decoration can promote consumer trust and product sales, and narrow the gap with large brand chain stores.
Then what kind of storefront decoration can attract consumers and trust the brand to buy it? How should we build our brand image?
First: the industry attributes each industry has the industry difference, the industry attribute different product's different facing consumer is different, the different consumer has the different hobby, we should satisfy.
Consumer
Preferences.
Because all of our sales activities are centered on consumers, then storefront is the carrier and platform for sales, and storefront decoration should also be centered on consumers, doing the storefront effect that consumers like.
For example, the decoration of the supermarket is relatively simple, because he sells daily household products, mainly facing housewives; the cosmetics store stores are relatively feminine, because the customer groups they are facing are mainly young women, communication stores, and we sell the communication products, which are also a kind of technology products and belong to valuables. The customers are mainly middle-aged and young people, and their economic conditions are relatively opposite.
Therefore, in decoration, we need to embody a feeling of youth fashion, technology and taste to satisfy their needs.
Second: keep pace with the times, technology development, decoration style and
Decoration materials
It is also changing with the times. Different times have different decoration styles. Different industries have different attributes.
For example, the treatment of doorway stigma in the shop decoration, the earliest is the wall tile veneer, and the back becomes the aluminum-plastic board veneer. Now it has become the luminous stigma, the glass stigma, the acrylic stigma and so on, and even the non tributary personalized stigma has appeared.
Our communications industry is the technology industry and is at the forefront of the times.
Decoration style
It is also leading the trend of the times.
Then, how can we grasp the pace of the times? The simplest way is to learn more about the latest decoration styles and the latest decoration materials of large chain stores, and draw lessons from their specific circumstances.
Third: good quality and inexpensive shop decoration we need good visual effects, but expensive is not necessarily good, good is not necessarily expensive.
Decoration is not the more money you spend, the better the effect, because the cost of decoration mainly focuses on materials and labor wages.
If the design effect is not good, it will not be possible to buy good materials. Good design results do not necessarily require expensive materials.
The key to the decoration effect depends on the quality of the design rather than the price of the material. As far as material is concerned, the cost is saved as much as three or five years.
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