A Physical Shop Is A Place For Product Display And Promotion.

Store is the place to realize the final transfer of commodities. The production enterprise can transfer goods to the ultimate consumers efficiently through the logistics node of the store. Despite the rapid development of express business in recent years, it is undeniable that the cost of the last mile of the express delivery industry is the highest. From this point of view, stores need to exist on the demand of logistics nodes.

Stores display and display products with special salesmen to introduce and promote products, which is a way that most consumers can get used to for a long time, especially for high-end positioning products, such as apple mobile phones, high-end luggage and bags. Clothes & Accessories And so on.

Because consumers are accustomed to buying goods in this way, so the cooperation of channels is normal. Even if Apple phones are no exception, the reason why Apple's sales volume is hot has been analyzed enough. For example, Apple's high-end brand attributes are brought about by technological innovation and unmatched hard and soft integrated ecology, but the industry may neglect the role of Apple retail stores, which has been shaping a brand culture's soft power and constantly penetrating into all regions.

Consumers of standardized products Shop More and more purchases, such as books, appliances, 3C digital, toys and so on. But many products are non standardized products, such as shoes and clothing. No on-site experience is impossible to know whether the goods are suitable, and fruits, vegetables, meat products.

　　 customer It is hoped that the site selection, although there are standardized packaging, but due to the implementation of domestic agricultural industrialization standards are not good, especially the quality of food close to the food itself is quite different, the need for on-site customer experience judgment. Of course, there are still some products that need to be customized. These custom orders are complex and require professional personnel to complete the order. This also needs to be completed in the store format.

Stores not only shoulder the role of training consumers' shopping habits, guiding consumers' shopping trends, transmitting consumer feedback and suggestions, and after-sales service, but also the brand image of enterprises. Haier electric appliances and GREE air conditioners in those days gradually made consumers more acceptable to the brand through the establishment of chain store system, and increased loyalty to this brand.

Apple, a high-end brand, attaches great importance to the construction of terminal stores. It not only invites top executives of international luxury brands to be responsible for store management, but also consumes huge amounts of money in the construction of stores. Apple retail stores, as an important part of Apple's offline brand support system, are more attractive to Apple devices through a luxurious decoration style. Customers purchase equipment in it, no doubt also attracted by the style of these stores. The centripetal force and user loyalty of the brand often come from these external forms of packaging and style.