Zhejiang University'S Fashion Brand Class Mastered The Key To Breakthrough The Fashion Industry Key

In November 7, 2015, Professor Sun Jianping, assistant dean of the school of management and director of EDP center, Zhejiang University, and Mr. Xu Huanzhang, an international brand strategy and planning expert, carried the fashion culture of Zhejiang University of management.

All the students of the advanced seminar held a grand opening ceremony at the Xixi campus of Zhejiang University.

The participants in the seminar covered jewelry.

The chairman and executives of various fashion fields, such as Wen Chuang, real estate, leather, etc.

Sun Jianping, director and Mr. Xu Huanzhang of the University of Zhejiang Province, delivered speeches at the opening ceremony, elaborated on the background and characteristics of the course, and expressed their firm confidence and good wishes for this seminar.

After the opening ceremony, Mr. Xu Huanzhang outlined the lecture: "the key to breaking through the dilemma: how fashion brands break through the new consumer market" has opened the prelude to this seminar.

This lecture analyzes the situation of fashion industry developing vigorously in China for fifteen years, and challenges the rapid change of market in recent years. It analyzes the rise of young and new consumer groups after 80 and 90, so that the market is fragmented, personalized and emotional.

The lecture received a great response at the scene, causing many questions to students, thus promoting the whole classroom atmosphere to the highest point.

As the 2014-2020 - span seven - year government of the Zhejiang provincial government, the key support and support for industrial planning and the development of fashion industry are the objective requirements that conform to the trend of world industrial development. It is an important measure to speed up the pformation and upgrading of Zhejiang's traditional industries and foster new economic growth points.

At the same time, it is also a perfect cooperation and leap forward between the government and enterprises in the field of fashion industry, so that enterprises and governments can better promote industrial advancement in running in.

As the first advanced training class for fashion brands in China, Mr. Xu Huanzhang currently holds Camry Asia Management Consulting (Shanghai) Limited and CHBM, UK.

The CEO of the Asia Pacific region was invited to participate in the whole course of Zhejiang University.

Professor Xu has designed relevant courses for the new predicament in the fashion industry, responded to the Zhejiang provincial government's support for the planning of the fashion industry, and invited the famous teachers of fashion, marketing and literary creation in the three places across the Taiwan Strait to exchange courses with them.

It is believed that the establishment of this cooperative training class will enable students to acquire cutting-edge fashion culture and creative brand management concepts, combing aesthetic marketing, cultural creativity and product design, buyer and terminal sales management, channel innovation and Internet marketing, enhance the specialized research of brand strategy and innovative management of product development, enhance the core competitiveness of the brand in an all-round way, solve the most difficult predicament at present, and find a breakthrough point of its own brand.