"Double 11" Globalization, Many Luxury Electric Business Has Also Changed The Style Of High Cold.

The development of China's luxury electric business has gone through the so-called "China's first year" of four, the 2012 of the expansion shuffle, and the 2013 of the "wave of the sand".

The rapid outbreak of the industry and the immature industry chain and the slow growth of the market, from the 2014 to the spring of 2015, the luxury electric business company received very little new financing, the industry began to sink and decline, layoffs, pformation, sale and bankruptcy, fortunately, survival is also at stake.

There are even reports that the first generation of luxury electric business has been collectively occupied, and the industry will die in 2015.

However, from May this year, the luxury electric business burst out and the financing news again heated up the whole industry: in May 19th, Xiu Xiu completed the C round of $30 million in financing. In May 25th, the treasure network announced that it had won the A round of 60 million yuan financing. In July 8th, the temple library announced that it had won more than 50 million E round of financing for the investment in the Ping An Innovation Investment Fund. In July 8th, the luxury electronics business glamour announced that it had won the strategic investment of Alibaba, amounting to more than 100 million dollars.

In less than two months, four luxury electric providers announced their investment.

In order to boost the "double 11" globalization of luxury goods, many luxury electric providers have also changed the style of high and cold, struggling to catch up with the "double 11" big cake.

The treasure net attracts consumers with the "big crazy" way to attract consumers, and join the overseas product promotion at the low price. In fact, whether it is a vertical e-commerce website such as treasure net, Xiu Xiu net or Tmall, Amazon China and so on.

The website sees double eleven as a barometer of the electricity industry for the year.

Bain consulting recently released a report that the Chinese bought 31% of the world's luxury goods this year. Last year, this figure was 24%. The Chinese are already the world's largest luxury goods buyers.

Although China

The market space seems to be very large, but the sale of luxury goods is quite different from that of traditional goods. Experience, identity, culture and other factors account for a large proportion. This is not a good solution for traditional electricity providers.

In addition, in recent years, China's anti-corruption efforts and processes, and overseas shopping, the development of Hai Tao business has also caused a certain degree of impact on luxury electric business.

Where is the development path of luxury electric business?

With the capital investment, these domestic luxury electric providers can go crazy for a long time.

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On these websites, it is full of "half off, special benefits, Carnival..."

And other glitzy words, double eleven is the boiling point of price carnival.

Attract customers at low prices, make big traffic, become the industry's overlord, go public after several rounds of financing, and capital returns.

This is the logic of capital, so the luxury electric business is still dominated by the "electricity supplier" attribute.

But it is undeniable that the luxury goods business has been in the cold winter for many years. Many companies have undergone pformation, layoffs, layoffs and failures, and only a few have been able to persist. The industry bubble has been basically washed away, and the valuation of enterprises has returned to a reasonable price. The industry has also passed through the age of that wilderness and entered a stage of "winner as king". So the luxury business war is an essential stage for the development of the industry, and also the beginning of the maturity of the luxury electric business.