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Travel Investment: Closer Integration Of Business Travel And Business Development Goals

2015/12/5 12:02:00 30

Travel InvestmentBusiness TravelBusiness Development Goals

According to the barometer, 49% of the enterprises will

travel on business

As a "investment" rather than "necessary expenditure", compared with last year, the number of such enterprises increased by 11%.

In addition, 74% of the companies interviewed said that travel procurement would be decided by the company's sales and project planning.

The survey also showed that the frequency of using multiple travel management companies or agency companies decreased this year.

40% of the respondents said they only used one major agency, compared with 18% last year, and the data grew by a large margin.

Mr Pellizzer said: "China's local and multinational companies based on China are increasingly looking forward to simplifying the operation of travel management projects. They recognize the benefits of economies of scale and clearly recognize the shortcomings of repeated resources."

The survey also shows that the company's expectations for travel management agencies include three main points: cost saving (73%), best solution (60%), and Research Report and insight (40%).

Senior managers are also more active in participating in the retrospective evaluation of travel projects.

According to 43% of top management, they participated in the retrospective assessment at least once a month, and this data increased significantly compared with 32% in two years ago.

The survey also shows that domestic and foreign travel expenses have basically remained unchanged, but the expenditure for purely overseas business travel has increased by 6% over the same period last year.

Due to the increasingly extensive international vision of Chinese companies and the continuous expansion of overseas expansion, the number of business trips abroad has increased significantly in recent years.

According to the survey, general meetings, incentive tours, large enterprise conferences and exhibitions (MICE) still play an important role in the development of the company's business.

Last year, the number of exhibition activities increased overall: 32% of the companies carried out three or more exhibition activities in the past 12 months, compared with 17% in the previous year and 19% in last year.

This means that although the economic slowdown has inevitably affected exhibition activities in the past few years, the exhibition industry has maintained a slow and steady upward trend.

Survey shows that about 89% of companies use online tool management.

Business travel

This behavior is becoming more common.

However, only half of the companies (42%) use specialized business tools, and most companies still rely on the general travel agency website.

Therefore, the development of more business travel customized business tools will be a promising business opportunity.

In addition, encouraging business travellers to use online tools wider and more frequently is another opportunity.

30% of travellers say that only half of them are scheduled to go online.

The survey shows that it is similar to last year.

business traveller

The two main reasons for using online tools are: saving expenses and using conveniently.

At the same time, mobile phone applications continue to be popular, and it has become an important tool for modern business travelers.

Mr. Pellizzer concluded: "the impact on China's economy and other Asian countries is evident from the internal and external factors.

As we see more and more clearly, China is no longer bound by the geographical boundaries, and Chinese business leaders are increasingly recognizing the importance of travel to the development of the company.

They want to increase the related expenses and use technology to make travel items more efficient.

In addition, they are more involved in assessing the activities of the overall travel project and understanding the return on investment.

The relationship between the company and the travel agency is also becoming more and more closely related. They seek greater efficiency by seeking expert advice and professional tools.

The barometer of China business travellers is an annual report on the status quo of China's business travel market and the forecast of its future development trend.

In 2015, a total of 188 top Chinese executives were surveyed.

They came from small businesses ranging from 100 to less than 500 or more.

These enterprises are distributed in the main economic regions of China, such as Shanghai, Beijing, Guangzhou, Shenzhen and Wuhan.

Most of the companies surveyed are in manufacturing, technology, financial services and pharmaceutical industries.


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