Adidas Has Made The Next Five Years' New Plan.

Recently,

Published data show that the Greater China region achieved a net income target of 2 billion euros last year, and the "2015 way" plan has been completed, and the next five year "new plan" has been worked out.

Adidas launched the "2015 way" strategy in 2010, with sales in 2015 increasing by 45%-50% compared with 2010.

Recently, the data released by Adidas showed that its Greater China region achieved 2 billion euro net income target last year. The "2015 way" plan has been completed, and the next five year "new plan" has been formulated. The next three stages of strategic choice are speed, core city and ecological circle. The goal is to become the best in the Greater China region by 2020.

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According to the "2015 way" plan announced by Adidas, it wants to extend from 550 cities to 1400 cities. The population of 50 thousand -50 cities is included in the target, and the number of new stores will reach 2500.

In fact, Adidas, which has grasped the business opportunities of China's nationwide fitness boom, has achieved leaping development in the past five years. According to the published data, Adidas has more than 8500 stores in the first tier and emerging cities as at the end of last year, and also introduced new differentiated retail outlets, including women's specialized shops, Sportswear Collective brand comprehensive experience stores and basketball specialized shops.

Not only that, although in the US, Western Europe and other markets, Adidas's share and growth rate are lagging behind its old rivals.

But the growth rate in the Greater China region has been reversed.

Data show that the revenue of Adidas Greater China rose from 1 billion euros in 2010 to 2 billion euros in 2015, which doubled in five years, higher than that in Nike's Greater China region in the same period.

The revenues of Nike Greater China in 2010 and 2015 were 1 billion 742 million US dollars and 3 billion 67 million US dollars respectively.