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Prada Announces 2015 Earnings Data

2016/4/10 13:14:00 39

PradaEarningsBrand Performance

Thanks to the increase in currency exchange rate and store sales, Italy luxury group Prada announced its 2015 earnings report showing that the group's sales were flat compared with 2014 sales.

However, this also means that the growth of Prada group in 2015 has stagnated compared with other luxury goods giants.

In the first 12 months ending January 31st, the group's total sales volume was 3 billion 540 million euros, which was basically flat compared with the total sales volume of 3 billion 550 million yuan in 2014.

Among them, group retail sales increased by 2.5% to 3 billion 50 million euros, as the group focused on sales of its own stores, resulting in wholesale business revenue fell 16.6% to 444 million euros.

Europe and Japan

Sale

There has been an increase.

Chinese Market

The weakness has weakened the sales performance in the Asia Pacific region.

As of January 31st this year,

Prada

The group has 618 direct outlets worldwide. Since its listing, the group has lost more than half its market value, and its market capitalization is about HK $65 billion.

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The Swiss luxury group has published its third quarter earnings report, which has fallen by 3% in the third quarter due to the cooling of European tourism and the decline in demand for watches in the Asia Pacific region.

By the end of December 31st, the total revenue of the third quarter of the group was 2 billion 930 million euros, excluding exchange rate effect, and total revenue fell 4% year-on-year.

As the parent company of Cartier, Baume & Mercier, Dunhill and Lancel, the group has mainly benefited from surging sales of brand self-stores and jewelry products to offset the sluggish watch sales.

In March, CEO Bernard Fornas, a joint group, resigned. The company said it would streamline its structure and lay off 350 people.

A spokesman for the group said: "the sluggish sales environment will last until the fourth quarter, and business profits will also be weakened by higher store rents."

The group will publish its annual results announcement in May 20th.


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