CFDA Came Out With A Good Guide To Test The Water.

Although from last year's end to last year's fashion week, the mode of "show to buy" is constantly being mentioned, but in fact, many designers, brands, suppliers and so on do not know how to play.

The American Fashion Designers Association (CFDA) is the youngest of the fashion designers' Association. A guide has been issued immediately to guide the brands to start playing this novel mode.

However, this guide is really very ambitious, trying to make everyone know that they want to play this new.

It is best to know if your brand has money and whether you can participate in fashion week.

CFDA said that the background of the guide was, with the Boston consulting company and a large number of media and buyers, and thus came to the conclusion that consumers would prefer to focus on the CFDA on their products.

Therefore, first, after deciding the purpose of the fashion week and having enough Money and a clear brand positioning, CFDA said publicity is coming from us.

Second, do not think

It will encourage you to walk in the show, go the kind of spectacular, it is best to earth shaking.

On the contrary, CFDA said, it is best not to play the show, play Presentation (fashion show, static and dynamic combination, a few models can be done, the key is to save money).

However, this is for the start designer brand (really intimate), those rich brands, love to do it, CFDA is also happy to see them show.

Third, do not make so many fancy topics, the name of the hodgepodge is good, for example, Collection 1 what, save worry and save trouble (mainly for everyone to see at a glance), after all, this mode can make potential buyers better know which product they want to consume is which Collection.

Then you can set the pattern and get it right away.

The product can be dragged on for a long time, for example, it can be obtained in three months, or it will be six months.

Then, it is best to launch the capsule series with retailers (which can pull consumers' attention and create consumption values), but the lovely CFDA also said a more thorough way - not to show up, to open the conference directly.

However, few brands are willing to play like this.

Next, CFDA said, is to contact suppliers to plan for the season's production.

Of course, the method CFDA still lists many, interested small partners can go directly to their official website to see the guide.

However, this probably gave birth to a change. In the past, the brands that found the bright spot in the media such as show show were not so high. It was necessary to coordinate with retailers in all aspects to send consumers the product that accords with the "show buying mode".