ASOS Takes The "Parity" Route To Launch 18 Bridal Series Dresses.

The near future,

The fashion brand ASOS has launched 18 bridal series of dresses, taking the "parity" route. Its cheapest wedding dress is ChiChiLondon Mini short sleeved dress, which costs only 65 pounds (about 598 yuan) and the most expensive 300 pounds (about 2765 yuan).

The whole wedding dress series includes short edition, strapless Greek design, and many more traditional high collar and long sleeves.

Accessories and shoes will also be launched with skirt.

In publicity, Asos emphasized

Some of the styles can also be worn in daily life activities, not the clothes that can only be thrown away after the wedding.

It is understood that in April last year,

A series of bridesmaids has also been released successfully, and prices have also taken the position that people can afford to match with the location of the Asos website.

It is reported that the whole set is down to 400 pounds (about 4000 yuan).

Britain has a very famous wedding website called hitched. According to its survey figures, the annual wedding market in the UK is worth 10 billion pounds, and the average cost of each wedding is 36 thousand pounds, just 12 thousand of the wedding day.

The bride's dress, from scratch to shoes, will cost 281 pounds.

ASOS launched the wedding series, which is optimistic about this huge wedding market, and its pricing is basically the same as the average British level, which helps to enter the middle end market.

And the share of the market in the United States and other countries is also increasing year by year, with great potential.

But at present, China's ASOS official website has not formally launched the bridal series, and the favorite bride to be able to purchase or purchase in Hongkong nearby.

In addition, ASOS can also purchase ASOSBridal series bridesmaid dress and some bridal accessories on the official website of China.