Trademark Shutting Down The Sports Line Is Not Enough.

Even fashion sports are in the wind, but it is not just pulling the sport to make the brand a success.

Recently, Trademark announced that it will close its sports brand line in 2017, and will also close its flagship store in New York.

It is reported that Trademark announced that due to various reasons, the company will suspend its sportswear line, and its 2500 square foot flagship store in New York will be closed in 2017.

Although the company did not explain the reasons for the profit, it explained why it was necessary to close the sportswear line, and did not explain why the flagship store was closed. However, in the current market, fashion movement prevailed, but from IVY Park,

The contrast between the two shows that in order to make fashion movement, the wind also needs to be red. In addition to the celebrity effect, the design is also an aspect of consumer concern.

Therefore,

The position is very awkward.

However, the decision to focus on online business may be a correct decision for Trademark. The vigorous development of e-commerce business has not yet touched bottom in a short time.

Moreover, for the purposes of Trademark, it is more practical and also has the core business of designing: shoes, accessories and handbags, which may be more attractive than its embarrassing sports line.

The Trademark, which advocates simplicity and comfort, is also simple and practical. However, compared with the sports brand, its function is not as good as sportswear, for example.

Despite the fact that the design has been criticized, it is worth mentioning the function of Nike, apart from the design. When compared with the fashion sports brand, the appreciation is not as good as these brands -- Puma's Fenty By Rihanna. Although the sports performance is yet to be discussed, the design is far away from many brands that are designed to "watch", let alone the excellent Adidas&Stella McCartney series of ornamental and sports performance.