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Kohl 'S Department Stores Will Continue To Be Weak.

2016/5/15 23:07:00 38

North American MarketKohl 'SBrand Strategy

Recently released the first quarter earnings report

chain corporation

There must be no big color.

In particular, consumers in North America want to continue to slump, making local chain stores even worse.

US chain corporation Kohl 's recently released its first quarter earnings report, which is still a slump decline.

It is reported that, as of the first quarter of April 30, 2016, Kohl 's

Net profit

Recorded a 87% plunge to $17 million, while the diluted earnings per share were $0.31, compared with a 50% decline in the same period last year, and EPS's earnings were less than the expected $0.36 of the investment bank.

In the first quarter, the revenue of Kohl 's department store recorded 3 billion 972 million dollars, which also had a 3.7% decrease, or worse than the market expected $4 billion 120 million.

Sales in the same store also declined by 3.9%.

For all that,

Kohl 's

No adjustment was made for the whole year's expectations.

The group said it was satisfied with the gross profit margin and inventory level in the first quarter.

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Kohl's is a famous family oriented department store in the United States.

Kohl's, founded by the Kohl family in Milwaukee in 1962, has been developing rapidly. Now, Kohl's stores are located in 40 states of the United States, and the number of stores is increasing every year.

Kohl's sells mainly to young mothers with young children. Most shops are located in the urban areas where families live in, emphasizing shopping convenience and value for money.

Kohl's, a children's, junior, ladies and men's product department, is mainly popular in clothing, affordable, good quality and various promotional promotions.


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