Punishment Mechanism Is Not In Place, Online Shopping Clothes Need To Be Cautious.

Online shopping is the most worrying clothing

A few days ago, the Guangdong Provincial Administration for Industry and Commerce announced the 2015-2016 annual circulation field.

According to the bulletin of commodity quality inspection, 240 clothing samples of 67 distribution units were collected from 7 prefecture level cities in Guangzhou, Shenzhen, Dongguan, Jieyang, Maoming, Meizhou and Shantou, involving 131 manufacturers.

Judged to be unqualified after examination.

A total of 94 items, the other 146 samples of clothing goods did not find unqualified, sampling inspection found that the failure rate was 39.17%.

It is reported that the sampling outlets include shopping malls, self-employed households and online shopping malls.

Among them, 34 shopping malls altogether drew 142 garments, 30 self-employed households drew 73 garments, and 3 online shopping centers drew 25 garments.

From the test results, this online shopping mall

The failure rate was 60%, and the disqualification rate of shopping malls and self-employed households was 38.7% and 32.9% respectively.

Online shopping mall only extracted 25 models, with an unqualified rate of up to 60%.

There is still a lot of risk in choosing clothes online.

At the same time, because of the problem of quality unqualified, online shopping clothing returns are also rare.

Consumers always think shopping mall purchases

It is the safest way, but from the data point of view, the qualified rate of shopping malls is lower than that of the individual.

Big black list

According to the bulletin, we found that the quality problems of clothing products are mainly: first, the minority.

Products are found to be decomposable carcinogenic aromatic amine dyes. Two, formaldehyde content is higher than the standard limit value. Three is the pH value exceeds the standard allowable range. Four is the color fastness, joint performance (or crack) and other performance indicators do not meet the standard requirements. Five is the fiber content is not consistent with the label, six is the label (product use instruction) label is incorrect or not marked.

In the eyes of consumers, the word of mouth is pretty good.

The pH value is not qualified.

It belongs to body clothing, pH value is unqualified may induce skin allergy or infection.

Fast fashion brand H&M and sports brand Nike were pointed out that color fastness was not qualified, that is, "fade".

Analysts believe that the fast fashion brand sales downturn is not an excuse for poor quality products, sports products to bear the body metabolism after the consumer movement, the most should not be on the color fastness problems.

Besides,

Brand Prada sampling inspection of a pair of trousers label is not qualified, easy to mislead consumers, affect consumer judgment.

Beijing Business Daily reporter found that the average price of Prada pants is more than 3000 yuan.

The problem of famous clothing brands is frequent. Previously, many brands including Gucci, Hermes, Prada and other brands were unqualified, but similar problems had not been solved.

Absence of punishment mechanism

Xu Bin, chief management expert of planning expert and frontier consultant, said that the punishment mechanism in our country is not perfect at present. Whether it is international brand, export product or domestic brand, there will be unqualified products regularly.

Clothing offline sales are traditional channels, relatively standardized in the supply chain, but the low price on line may cost savings in materials, production and processing.

Online platform may be due to more merchants, commodity assessment regulation will not be in place.

In addition, domestic shopping malls only provide the functions of shopping malls management and property management. They only set standards for entering the brand, lack the ability of commodity evaluation and supervision, and do not play a supervisory role in the quality of goods.

In recent years,

Business is going downhill, and declining performance has become the norm.

Brand "price war" is also reasonable, but there should be no quality problem.

In addition, online

The average price is about half the price below the line. Under the vicious competition environment, some businesses will consider reducing the cost and affecting the quality of products.