These Promotional Routines Are Never Obsolete.

In the summer, everyone was basically promoting sales, and many people said they had never thought of a new move.

In fact, the old method has never withdrawn from the stage of history.

Now, Xiao Shi summed up.

Some of the old ways of terminal promotion are simple, crude and old-fashioned, but they are enduring.

Though they are all routines, how do consumers like to eat this set?

pricing strategy

When we talk about promotion, we are actually talking about strategies and talking about ways to impress consumers.

How can the price be maximized in the promotion process? Recently, some experts said after the study of this question: is the shoe directly cut down, or is it changing the sales promotion? It depends mainly on whether the consumer cares more about the price or cares more about the commodity (quality, style, etc.).

Researchers point out that if a consumer looks at a particular item, they tend to overestimate the value of the product and underestimate the value of the product.

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When they hesitated, they often wondered, "will I buy expensive? If I wait a minute, will these shoes be sold out?" what businessmen need to do is to worry about consumers.

Just in this way, consumers who want to wait can be paid instantly.

When you talk about the theme, how do you price it? The answer is: personality.

Less sales promotion or changing pattern sales promotion, the basic fund directly depreciates, the scope may also be bigger.

Because it is difficult to replace personality funds, and in the face of basic funds, consumers are more likely to find alternatives.

Promotion method

1, set up special zone

Set up a special area or display stand in the store, sell special items, but do not choose the way the flower cars are stacked together.

Special merchandise can be broken off the new code, large inventory of old, unsalable, but do not have obvious quality problems or dirty shoes sold out, so as not to attract complaints.

2. Discount plus discount.

Buy a pair of twenty percent off, two pairs forty percent off, three double half off, this discount way can significantly improve the joint sales rate.

Since consumers seldom buy too many pairs of shoes at the same time, generally two or three pairs are already good. At this time, the discount rate of discount should be calculated reasonably. The discount gap between buying a pair and two pairs can be set up larger, and the double sales of two pairs should be promoted.

3. Issue coupons.

Most of the coupons issued before were sold to stores, full coupons, the next consumption can be used, this game is also a lot of tricks, the amount set is a threshold, the next consumption of how much use and use time is also a variety of routines.

Now, the connection between online and offline is becoming more and more close. Many businesses also distribute coupons through the Internet.

4, exclusive membership discount

Attention should be paid to the development of members and the implementation of membership points, which can be exchanged once every six months. The exchange time will be set in July and August and the off-season after the new year.

During the exclusive sales promotion period, only members holding membership cards can enter the shops.

At this point, we should try to produce some VIP exclusive products, only members can enjoy such a strong discount, so that members can fully feel the benefits and feel the brand's attention and respect for them.