Alibaba: Taobao Will Adjust Its Organizational Structure Under The New Retail Trend.

On the first day of the new year's work, Alibaba CEO Zhang Yong announced the restructuring of Taobao by full letter.

In his letter to Taobao, Zhang Yong said: in the future, Taobao should carry out top-level design from the three aspects of people, goods and fields, continue to give full play to the power of big data, and establish a New Trinity operation mode that integrates product, data technology and operation, serving hundreds of millions of consumers with various preferences, serving tens of thousands of Taobao entrepreneurs and small and medium-sized sellers.

Based on the above top-level design, Zhang Yong announced a series of personnel appointments.

Including Jiang Fan will lead Taobao product team to complete the integration of Taobao / handwashing user products and Taobao industry product team. In addition, it will lead China's quality creation, global purchase, gold rush, crowd raising and other special businesses; Wang Mingqiang (flower name: think letter) will continue to lead the platform governance strategy team and search product team, and will also serve as Taobao industry and seller's operation team Leader; Zhang Qin will be no longer a Leader operator in Taobao industry.

Attached is the full text of Zhang Yong's staff letter:

In 2017, Taobao set off again!

Dear Taobao,

2017 is coming! In the new year, the topic we are facing today is "

Under the general trend of the trend, what kind of upgrading should the whole department do and how to continue to lead the pformation of social mainstream lifestyle?

In especial

How can we make use of originality to make use of the characteristics of the network platform to make emerging communities, emerging sellers, emerging entrepreneurs and emerging people better?

At the same time, they can aggregate their strength to create a real feature of Taobao, continue to create Taobao's "omnipotence" to meet consumer demand for upgrading.

Since nearly a year ago, after the merger of Taobao and Pantao team into a new Taobao team, it has made rapid progress in content, personalization, community-based and local life. Taobao's role and status as a super wireless consumer entry have been further strengthened, and it has laid a good foundation for the further upgrading of Taobao this day.

In the future, we should carry out top-level design from the three aspects of people, goods and fields. We will continue to give full play to the power of big data and establish a New Trinity operation mode that integrates product, data technology and operation. It will serve hundreds of millions of consumers with various preferences and serve thousands of Taobao entrepreneurs and small and medium-sized sellers. "Taobao"

Based on the above thinking, at the beginning of the new year, we decided to make the following adjustments to the Taobao organizational system:

1, Jiang Fan will lead the Taobao product team to complete the integration of Taobao / hand panning products and the Taobao industry product team.

In addition, it will lead China's quality businesses, such as global purchase, gold rush and public funding.

Focus on the characteristics of crowd demand on Taobao, design and provide different user products and experience according to their characteristics.

2, in addition to continuing to lead the platform governance strategy team and search product team, the letter will be part of Taobao's industry and seller's operation team Leader.

The mission of this letter is to work together with the team to promote the formulation and implementation of the platform mechanism.

The ability to explore the characteristics of various types of Taobao sellers, help honest, high-quality, distinctive sellers to better develop on Taobao platform.

3, Yang Guo will no longer serve as Taobao's Leader operator, and there will be other arrangements.

New year, new start, Taobao little two, let's go together!

Xiaoyao Zi

Alibaba group CEO

2017.1.3

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