Italy Brand Alcantara Continues To Lead The New Trend Of The Industry To Add Emotional Experience To Luxury Goods.

February 22, 2017, Italy

With more multinational companies joining Alcantara as the preferred partner to create a unique luxury product, Alcantara continues to take the lead in the industry.

The elegance of Alcantara has pcended time, and even the most severe customers are full of praise.

With innovative technology and diversified products, Alcantara has overcome challenges one after another, maintaining the arrogant momentum of sustained growth in annual performance.

Even a keyboard, a sunglass or a Microsoft tablet.

It can also be pformed into a unique, new and long sought after item.

This is entirely due to the unique quality of Alcantara, such as elegance, beauty, touch, strength and function.

Therefore, even if the whole luxury industry is trying to reverse the growth decline, Alcantara can still be widely welcomed by the market.

In the first half of 2016,

Sales increased from 83 million 897 thousand euros in the first half of 2015 to 90 million 847 thousand euros, up 8.3% from the same period last year.

The Group expects 2016 turnover to reach 100 million euro 77 million 535 thousand, and sales will increase by 10%.

As the core Department of Alcantara, the R & D department will earn 2.8% of the total revenue of the company, totaling 4 million 916 thousand euros.

Over the years, the company's turnover has continued to grow.

Since the 2009, the worst economic crisis in the world, Alcantara has been on the offensive in the depressed business environment, from 64 million 300 thousand euros in 2009 to 110 million 700 thousand euros in 2013 to 123 million 800 thousand euros in 2014 and 165 million 200 thousand euros in 2015.

In 9 years, the brand value of Alcantara has climbed rapidly from 6 million 500 thousand euros (2006) to 100 million euros today.

* (from a market survey conducted in 6 countries in Interbrand 2015)

The dedicated business strategy, which is composed of multiple elements, has made Alcantara proud today.

First of all, the outstanding functions and emotional design reflect the uniqueness of the product.

Because Alcantara material is soft, comfortable and unmatched, it provides users with a lasting aesthetic experience.

And its functionality is reflected in the superior performance of materials, making Alcantara products widely used in various occasions.

Recently, Alcantara has opened an avant-garde concept store in via Verri 8, Milan, providing an excellent window for people to see various fashions, innovative designs and innovative avant-garde ideas and projects embodied in Alcantara materials.

It's just like a museum. Alcantara's outstanding creativity and versatile nature has constantly generated innovative design works and turned it into a museum of continuous change.

So far, many well-known brands in various fields have chosen to use Alcantara to create unique products.

They include Shourouk jewelry accessories, Master & Dynamic audio headphones, Microsoft keyboards and Italian Independent sunglasses.

In addition, Alcantara continues to win the attention of the world's leading luxury brands and top automotive brands, helping them build an exclusive solution that provides consumers with lasting emotional experience.

Hand in hand with Alcantara has Lamborghini, Martha Lahti, BMW and other super run brands, as well as fashion accessories luxury brand SWAROVSKI.

All these international brands have a common value: pursuing eternal beauty.

"Our target market requires products that are both functional maximization and emotional and aesthetic value, and require an exclusive solution based on Sustainable environmentally friendly materials," said Andrea Boragno, chairman and chief executive officer of Alcantara.

"More and more international brands are starting to adapt to this rapidly developing custom trend and open up a very modern new way of life."

The success of Alcantara is not only due to the functionality and aesthetics of the product set, but also because Alcantara has made a firm commitment to sustainable development.

Luxury is not its ultimate goal. In fact, its corporate values have always been associated with social development and social responsibility, especially environmental protection.

Since 2009, the group has achieved carbon neutral certification. It is one of the first batch of European enterprises to achieve this ambitious goal.

Mr. Andrea Boragno has repeatedly reiterated this mission in many of the global activities, including the International Symposium on Sustainability 2016, 2016.

The seminar was sponsored by Alcantara, CO sponsored by Nikkei Inc (Nikkei), Venice International University (VIU) and Waseda University (Waseda University), and was strongly supported by Society (of Global Business).

At the Third International Conference on sustainable development, there were over 20 outstanding people from the global academic, institutional and industrial circles who delivered a brilliant speech around the theme of "sustainable development and enterprise value". They added Tim CAI to the establishment of a shared vision for sustainable development. They expressed their views for the future practice of sustainable development and interpreted the future trend of sustainable development from different perspectives.

- www.alcantara.com

Founded in 1972, the brand Alcantara is the best example of the quality of Italy's products.

As a registered brand Alcantara S.p.A., Alcantara uses a series of unique advanced processing technology to make it a new high-end innovative material and perfect combination of senses, aesthetics and functionality.

Because of its extraordinary versatile nature, Alcantara has become the best choice for leading brands in many applications, such as fashion and accessories, automotive, interior design and home decoration, consumer electronics and other industries.

It is these characteristics and their commitment to sustainable development that make Alcantara truly a fashion indicator of contemporary lifestyles: this way of life is to fully enjoy every day of life and to respect the harmonious coexistence with environmental protection.

Since 2009, Alcantara has been certified as carbon neutral material and has been identified as the active ingredient of its materials, which can reduce and offset carbon dioxide emissions.

In 2011, Alcantara extended the research to all stages of the entire product cycle, including the use and processing stages (from cradle to grave).

In order to demonstrate its outstanding performance in this field, Alcantara has published its own sustainability report every year and has been certified by DDT, one of the four largest international accounting firms, to inquire at any time on the company's website.

Alcantara is headquartered in Milan, and its stages of material production and development research are completed at Nera Montoro factory, located in the city of near El Ni.

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