Shanghai Is Finally Able To Register Its Trademark At Home. Internationalization Is Just Around The Corner.

The spring breeze of the reform of trademark registration facilitation has entered the administrative service center of Xuhui District, Shanghai.

In March 1st, the Trademark Office of the State Administration for Industry and Commerce set up a trademark acceptance window in the center, becoming the first trademark registration service window established by the State Administration of industry and Commerce in Shanghai.

The era of registered trademark running in Beijing is gone forever.

Shanghai Yun Ying World Business Management Co., Ltd. became the first "early adopter".

Peng Wenjie, the company's representative, said that the company had applied for a trademark registration when it was first set up. At that time, it was registered in the forty-fifth category (legal services, etc.), and has now been put on the stage of publicity.

With the development and expansion of the company's business, we intend to expand the scope of trademark registration and add thirty-fifth categories (advertising, business operations, business management, office affairs).

In contrast to the two registration process, Peng Wenjie felt that the difference was so great that he spent the first three days running in Beijing, and this time, he ran from the unit to the administrative service center even less than two kilometers, which basically equals the "home gate". If we did not ask more details, the whole process, including the submission of materials and initial examination, would take five minutes.

"The original is running errands, and now it is the supervision department."

Guo Yu, director of the trademark Advertising Bureau of Xuhui District Market Supervision Bureau, outlined the contents of the reform.

He said that there is a "double five principles" in Shanghai's trade mark registration window. Every five days, the application materials for trademark registration will be sent to the Trademark Bureau of the SAIC, or every five applications for trademark registration will be sent to Beijing.

This is not so fast. Considering that some applicants are worried that the trademark or its corresponding registration category should be applied for registration first, the Shanghai window insists on uploading information such as the name and quantity of the trademark registered every day, so as to ensure that the staff of the supervision department have not started yet.

Guo Yu said, "after all, trademark registration is based on the principle of first application, and the trademark registration in some popular fields can't afford to be delayed all day."

The reform of the commercial registration system is by no means shortening the business and

The distance between them is so simple.

Lin Haihan, director of the trademark supervision and Administration Department of Shanghai industrial and commercial bureau, admitted that many trademark registration facilitation reforms only realized physical convenience, that is, putting the window far from Beijing in the regulatory territory, but ignored the further "combination effect".

"Where the window is located, in fact, it is very particular, and Shanghai is concerned about this."

Lin Haihan said that the trademark acceptance window in Shanghai was put in the administrative service center of Xuhui District, instead of the building of Supervision Department of Shanghai industry and Commerce Bureau, so as to combine the reform of the business registration system and the reform of trademark facilitation, so that entrepreneurs can enjoy one-stop service. Both registered enterprises and trademarks can find corresponding processing windows immediately.

Prior to that, the Xuhui District administrative service center has been the first pilot project to become one of the 25 newly registered applications for registration of trademark exclusive right in China, and is also the only one in Shanghai.

As long as the pledgee or the pledgee has a party of Shanghai's domicile, it can be handled at the Shanghai acceptance point. If the material is fully prepared, it will be able to quickly receive the registration certificate for the right of trademark for the exclusive right of trademark approval.

This is indeed the case.

If the administrative service center goes from west to East, it will pass through different windows such as "business consultation", "name registration", "enterprise registration", "public information inquiry", "unified certification", "trademark registration" and so on. It is like a road from entrepreneurship to innovation, so that entrepreneurs can have a full sense of acquisition.

The trademark acceptance point opened to Shanghai from far to near.

The prelude to registration facilitation reform.

Chen Xuejun, director of the Shanghai Municipal Bureau of Commerce and industry, said that the trademark inspection cooperation center of the State Administration for Industry and Commerce will also be set up in Xuhui District this year, which will be the second trademark censorship institution set up by the SAIC outside Beijing.

At that time, enterprises do not need to go to Beijing, they can handle all trademark businesses including registration, alteration, pfer, renewal and so on in Shanghai, and the trademark registration certificate is also issued directly in Shanghai.

Moreover, the SAIC Trademark Review and cooperation center also has the protection function of intellectual property rights. This means that entrepreneurs who bring Shanghai's achievements to science and technology can seamlessly enjoy trademark registration, intellectual property protection and other one-stop services, which will undoubtedly create bricks and mortar for Shanghai to create an international influential science creation center.

What is more inspiring for enterprises in Shanghai is to serve them.

"Going out", the fastest this year, Shanghai will become the first province in the country to register the trademark internationally.

At that time, the application for registration by enterprises in Shanghai can go straight to Geneva and apply for the international registration of Madrid trademark, thus greatly saving the time and cost of enterprises.

According to international practice, the application point of Madrid trademark international registration is generally authorized only in the capital of some countries, and Shanghai can enjoy "special treatment", depending on its own strength.

Data show that Shanghai is already one of the cities with the highest concentration of trademark in China.

Last year, Shanghai added 346957 new market players and 157591 new registered trademarks, which meant that every 100 households in Shanghai were born with 45 trademarks.

By the end of last year, the total number of effective registered trademarks in Shanghai totaled 716 thousand, ranking fifth in the whole country.

For more information, please pay attention to the world clothing shoes and hats net report.