The Business Opportunities Of Cheese In Tianjin'S Three Major Department Stores Will Come.

Traditional department stores are struggling and facing fierce competition in the market.

How should the traditional department store break through the bottleneck to pform? Several large department stores in Tianjin, such as the relatively old Zhongyuan Department Store (formerly Hualian Commercial Building), the karma fair, the Binjiang commercial building and so on, have gone through decades of wind and rain to bid farewell to the past glorious history.

In the face of a crowded business situation, how to pform traditional department stores? As we all know, Tianjin has a lot of department stores in recent years.

2014 Hengtai Central Mall has been closed for 8 months.

In 2015, there were southwest corner Kok Chang, Taiwan department store's Far East department store, Parkson Shopping and zlyuhui department store on Nanjing road.

As a qualification of state owned enterprises, department stores are more powerful than foreign joint ventures in terms of risk tolerance.

Take the three old shopping malls in Binjiang Road Business District of Tianjin city (Zhongyuan Department Store (formerly Hualian Commercial Building), Chang Ye Chang and Binjiang commercial building as an example.

They have exposed serious management problems for many years.

Most of them have the same brand structure, stereotyped decoration style, discount sales promotion methods and so on; in the management problem, the salesperson's quality is uneven, the average salesperson's age is 33-45, or even the oldest individual reaches 50 years old, regardless of the problems in sales enthusiasm and brand appearance.

Problems such as poor hygiene, poor matching of display and poor sense of initiative reception of salesmen are all problems.

Compared with local brands, the supply of local brands has great advantages in terms of supply and speed, but there are also many problems in terms of brand awareness and product quality.

For several key department stores near the Binjiang Road business circle, the Tianjin friendship Xintiandi has always been the best. However, due to the impact of the electricity supplier industry, sales performance has declined sharply in recent years, and many of the once brilliant joint brands have no need to withdraw from shopping malls.

In the Binjiang Road business circle of Tianjin, several shopping malls have used the festival gimmick as low price dumping as usual. The danger of doing this is to attack competitors while the profits of businesses fall, and the decline of long-term profits also affects the internal capital turnover of their enterprises, which hurts the vitality and causes a vicious circle of goods supply problems.

Many people put the traditional department store downturn into the root.

It is believed that the electricity providers have robbed them of their jobs. In fact, this is not the fundamental point. Even if there is no electricity supplier, the traditional department stores will go down sooner or later.

For example, in 2016, Ma Yun, chairman of the board of Alibaba group, said in his speech: e-commerce has not been attacking traditional businesses, nor has it cracked down on traditional businesses. E-commerce has grasped the technology of the Internet and the idea of the Internet, knowing that the future economy will be entirely based on the interconnection network.

We seize the technology of the Internet and create a business model adapted to the future. That is electronic commerce.

Let's get to the point. Why do we have problems with our traditional department stores?

Since the 90s of last century, the traditional brand of department stores in China has carried out a large-scale brand association mode controlled by brand operators.

Brand association mode, department stores really effectively evade the traditional department store proprietary mode of business risks.

This is mainly reflected in the joint operation to reduce financial costs, reduce labor costs, no overdue seasonal merchandise "de Stocking" pressure, improve the market adaptability of shopping malls, can be adjusted according to market changes at any time, the ability of enterprises to resist market risks is greatly enhanced.

However, the mode of joint operation has shifted the business risk to the brand business, and has also lost the essential support of the essential characteristics of the format, exposing new contradictions.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.