XTEP Signs International Champions Cup China Football Strategic Layout Internationalization

2017 the International Championship Cup China will start fighting in Guangzhou, China in July 18th.

AC Milan, Dortmund, Bayern Munich, Arsenal, international Milan, Lyon and other international well-known clubs will be invited to participate in the competition, and from 18 to 24 in Guangzhou, Shanghai, Shenzhen, Nanjing for four top-level duel.

Recently,

Officially become the official sponsor of the 2017 international Champions Cup China tournament, presenting the highest specification of international competitions for domestic football fans, especially Chinese youth players.

This is XTEP in 2011 and the Premier League, Bermingham, and other top international clubs, the layout of the Chinese campus Football League, released the football strategy "edge plan", in 2017 in the field of football another move.

From fashion to sports

In 2015, XTEP announced in a high-profile manner "from fashion to sports" and launched the "3+" strategy with consumer experience as its core.

In the past more than 10 years, XTEP has gone through the development path of entertainment marketing and entertainment and sports marketing, and returned to the brand positioning of sports in 2015.

From entertainment stars to professional athletes, and to running as the core, the layout of running ecological circle, the radiation of football and other sports events sponsorship, release

XTEP has been continuously improving the professional degree of sports performance products such as running and football, and strengthening the professional attributes of brand movement.

As the first batch of Chinese sports brands sponsoring international top football clubs such as Premier League Bermingham and Villarreal, XTEP has always built the foundation of Chinese football as its mission.

Since 2012, XTEP has been naming the Chinese University Football League and the Chinese University Futsal League, sponsoring the Chinese high school campus Football League. In the 10 month competition period every year, the school leagues influence and cover 36 million students and 2 million 600 thousand staff members in 32 provinces and cities nationwide.

In April 2016, XTEP also joined hands with "European football player" and "Ukraine nuclear warhead" Shevchenko, officially launched the football strategy "sharpness plan": to promote the development and popularization of youth soccer in China through four initiatives, including competition plan, training plan, product plan and promotion plan, and hope to serve 5 million young people in 5 years.

Released since 2016

Since then, XTEP has consistently increased investment in product research and development. In July this year, Shevchenko, the spokesperson of the joint spokesperson, released a new two generation MG football shoes, which is not only to meet the needs of different physical needs such as abrupt stop, steering or acceleration in football, or to match the actual situation of Chinese football field.

In the past six years, XTEP has gradually pformed from a soccer Explorer into an enabler. In the future, XTEP will continue to devote itself to and promote the development and growth of Chinese football, because behind this is XTEP's responsibility and responsibility as a national sporting goods company.

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