Fashion Business ASOS Will Launch Its Own Cosmetics Brand Face And Body

According to the world clothing shoes and hats net, Britain

Online retailers

PLC (ASC.L) is about to launch its own makeup.

Face and Body, in order to continue to improve the share of the millennial fashion market.

ASOS website platform sells third party brand cosmetics, skin care, nail and hairdressing and other beauty products for many years, Nars, NYX, Benefit, the Balm and stilla and other popular brands are available.

ASOS's first make-up series includes 46 products, including lipstick, eye shadow, Gao Guang and shin Rong, priced at 5-12 pounds, or about 42-101 yuan, which will be available from mid September.

Fast fashion brands have been active in recent years with the spread of social media and the hot trend of make-up.

The leading word of mouth is Hennes&Mauritz AB (HMb.ST) H&M Beauty, the group's &Other Stories and the latest retail concept that was unveiled last month.

The French clothing and underwear group Etam Develpment SCA also launched the make-up series for Etam Develpment brand in 2014.

At present, the world's largest apparel retailer, Inditex SA (ITX.MC), has its own makeup brands, which are the two major brands of Bershka and Stradivarius. Zara now sells perfume only.

ASOS PLC is a pioneer in the field of e-commerce.

Nick Beighton, chief executive, has revealed that the group has never focused on beauty and appearance care, but this category has been making good progress.

He believes that ASOS PLC can do well in this regard, because beauty is a natural extension of fashion experience.

ASOS PLC continues to absorb consumers and enhance their loyalty in the global market with the continuous investment in price and logistics.

According to the data, as of June 30th, the number of active users of ASOS.com increased by 25% year by year, and the frequency of passenger price and average order frequency increased by 3% and 6% respectively, and the conversion rate also increased by 10 basis points.

The total number of orders increased by 28% to 16 million 900 thousand over the same period.

In the two quarter, the group's retail sales increased by 32.5% to 660 million 100 thousand yuan compared with the same period, and the annual growth rate is expected to reach the top of the expected 30%-35%.

Analysts believe that ASOS PLC market value exceeds Marks&Spencer Group PLC Marsha general merchandise is just around the corner.

Since 2017, the share price of ASOS PLC (ASC.L) has increased by 14.7%. According to the closing price of 5694 pence on Monday, 4, the market value of the group reached 4 billion 700 million pounds, while the largest British women's clothing retailer Marks and Spencer Group PLC (MKS.L) Marsha general store group received 320.8 pence Monday, with a market value of about 5 billion 200 million pounds.

Analysts believe that the market value of ASOS PLC (ASC.L) exceeds that of Marks and Spencer Group PLC (MKS.L) Marsha general merchandise group. It is only a matter of time, and this will become an important moment in the British fashion retailing industry, and it is also another manifestation of traditional big enterprises being defeated by technology companies.

This is a precedent in the retail industry and the automotive industry.

Amason, the Amazon.com Inc. (NASDAQ:AMZN), has caught up with the world's largest retailer Wal-mart Stores Inc. (NYSE:WMT) WAL-MART in 2015. At present, the market value of US $470 billion is more than two times that of the latter. Tesla Inc. (NASDAQ:TSLA) Tesla has also exceeded the Ford Ford (Ford) car in April this year, making it the most valuable car manufacturer in the United States.

According to Cantor Fitzgerald retail analyst Mark Photiades data, 20 years ago, the market value of Marks and Spencer Group PLC (MKS.L) Martha group climbed to 16 billion 900 million.

ASOS PLC (ASC.L), which was founded in 2000, has a market value of only 14 million pounds when it was launched in October 2001, when the market value of Marks and Spencer Group PLC (MKS.L) Marsha general store has been cut to 7 billion 800 million pounds.

Mark Photiades also points out that the scale of ASOS PLC's sales and profits is still far from Marks and Spencer Group PLC, Marsha.

In the last fiscal year, the electricity supplier realized sales and pre tax profits of 1 billion 444 million 900 thousand pounds and 51 million 400 thousand pounds respectively. Marks and Spencer Group PLC Marsha's revenue amounted to 10 billion 600 million pounds, and its pre tax profit was 176 million pounds.

In the two quarter of this fiscal year, ASOS PLC's revenue growth in the four markets has slowed down to some extent over the first half of the fiscal year.

In fixed exchange rates, the UK market and international sales rose 16% and 32% respectively, with the US, Europe and the rest of the world falling from 38%, 36% and 52% in the first half of the fiscal year to 26%, 30% and 41% respectively.

The group has announced investment in the new US order fulfillment center to strengthen its business.

As for the Marks and Spencer Group PLC Martha department store, which has been back for 5 years and has only recently seen a slight improvement, it relies on the cooperation of the new group chairman Archie Norman, Jill McDonald, general manager of the clothing, home and beauty department, and the collaboration of the chief executive officer Steve Rowe, who has been in office for a year and a half, to let the 133 year old group grow on the track of growth.

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