Jingdong'S Comprehensive Entry Into The Fashion Industry And Tencent Push CP Plan Is Attracting Attention.

On the evening of September 20th,

The theme of the fashion festival is "fashion and Yue Jingdong". The 2017 autumn winter men's wear conference held jointly with the magazine "fashion bazaar" was unveiled.

Several brands of different positioning of wearing style dazzling debut.

This fashion festival is a high-profile announcement that Jingdong will enter the fashion industry.

Jingdong, which started with electronic products, has always wanted to get a bigger share in this subdivision.

The mode of operation of the fashion industry is quite different from that of electronic products. How will Jingdong start to attract the attention of the industry?

In the evening of 20, Ding Xia, President of Jingdong mall fashion division, elaborated on the future direction of Jingdong development.

Jingdong will take advantage of its big data advantage accumulated in the operation of the electricity supplier as the cornerstone of the fashion industry.

Take this joint "

"Men's fashion trend conference" as an example, on the stage, the key to show the style of wear, is Jingdong platform and the "fashion bazaar" magazine cooperation crystallization.

The big data from the Jingdong platform summed up the trend of consumer wear, while fashion bazaar as a fashion media, based on the professional choice and detailed design, the results of the industry inspired.

Ding Xia said that in the future, Jingdong will conduct a professional analysis of fashion trends on the basis of big data.

Business brings very valuable reference.

This big data advantage will also help Jingdong to integrate stronger fashion media, brands, designers and consumers.

With the advantages of Jingdong in logistics, marketing and after-sale, it helps the fashion industry to improve user experience and shape user reputation for quality products and services.

The industry has noticed that the number of female users accumulated by Jingdong in recent years has risen sharply.

Taking the data of this year's 618 activities as an example, the number of active female users increased by 100% over the same period last year.

The online users of Jingdong's online business are not only increasing rapidly in quantity, but also showing a geometric increase in purchase demand.

Especially in clothing and cosmetics products, high frequency consumption and related consumption of female users are attracting attention.

This is the basis for Jingdong's determination to focus on the fashion industry.

It is precisely because of the changes in the number of customers and the demand structure that Jingdong mall split the original clothing and home business department in March 2017, and the Department of dress and adornment has achieved the same status as the home business department.

This move has long been recognized by the industry as the fashion industry that Jingdong will focus on apparel products.

The high profile announcement on the evening of September 20th is a logical consequence.

Jingdong group CEO Liu Qiangdong said that what Jingdong wants to do is to fully intervene in the fashion industry. It will build a distinctive industrial chain around Jingdong's e-commerce platform to promote the overall upgrading of the industry.

In this fashion ceremony, Jingdong jointly launched the CP (content + product) plan by the Tencent, which has attracted the attention of the industry. This represents the layout intention of Jingdong in the field of fashion to integrate and manage IP content.

In the recent fashion week of New York and London Fashion Week, Jingdong has participated in the launching of the international design brand, and actively participated in the training of international designers with the cooperation fund.

IP, trend and style will be the three direction of Jingdong fashion industry development.

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