Jilin Moves To Develop New Mode Of Textile Industry

A few days ago, the reporter learned from the Jilin Provincial Office of industry and commerce that, in order to ensure that the textile industry in the whole province will achieve 55 billion yuan of industrial gross output value and achieve an industrial added value of 60 billion yuan and an annual growth rate of 7% by 2020, Jilin is working hard to adapt to the new situation and the demand for new consumption, and has begun to implement a number of strong measures to actively develop new formats and new modes of the textile industry.

In the next 3 years, Jilin will make efforts to promote the service pformation of the garment industry, encourage the clothing manufacturers in the province to promote the learning of the "red collar mode", take user needs as the core, and strive to realize the data driven and networking operation of the whole process of customization and design, production process, and after-sales service through the Internet, cloud computing, big data and 3D printing technology. At the same time, relying fully on the counterpart cooperation mechanism with Zhejiang and Tianjin, we will focus on promoting the pilot demonstration of personalization and mass customization in warm birds and Cheng Shi garments in the province, and strive to promote the pformation and development of traditional fashion manufacturing mode to personalized service.

Upgrading the marketing mode of Liaoyuan hosiery industry platform is mainly to support the construction of the textile industry cloud platform in Liaoyuan's northeast Hosiery Industry in order to further promote the development of small and medium-sized enterprises in the industry, explore the construction of the Internet based industry common demand testing center, encourage the Liaoyuan socks national inspection center to provide preferential services to SMEs, guide the leading enterprises of the Hosiery Industry Park to build e-commerce platforms, and then develop into an e-commerce platform for the industry; support the cooperation of small and medium-sized enterprises with Alibaba and other Internet platform enterprises, carry out interactive marketing on the line of the socks industry; and rely on the Northeast Asia cross-border e-commerce center, vigorously carry out cross-border business related business to Russia, Japan and Korea.

The key point is to integrate Jilin's chemical fiber as the main body, integrate Canadian flax resources and other advantages, and carry out international economic and technological cooperation to jointly develop, produce and operate.

And its downstream products, improve the production system of hemp fiber, promote the complementary and synergistic development of the upstream and downstream industries, break the bottleneck of industrial development, and make bigger, stronger and better new fiber industry.

At the same time, we should explore and integrate modern information technology such as Internet, big data, cloud computing, and actively build the intelligent information system of the hemp fiber industry, and strive to enhance the core competitiveness of the linen fiber industry in the province.

Encourage the textile industry characteristic industrial park and industrial cluster to create brand base, support the enterprises in the industrial cluster to apply for registering the trademark logo of the park jointly, and strive to build Liaoyuan socks industry and warm birds.

A batch of Jilin famous brands will become an influential brand product of the whole country.

We should promote the internationalization of brands, encourage the textile enterprises to carry out international exchanges and cooperation, and introduce international famous brands and advanced technology through joint ventures, cooperation, mergers and acquisitions, and build international brand products on the basis of enhancing brand competitiveness as soon as possible.

And encourage them to use the third party e-commerce platform to carry out online brand promotion; at the same time, advocate these enterprises to coordinate the community and adopt targeted and flexible marketing methods to carry out community direct selling.