Hugoboss'S Fourth Quarter Sales Increased By 7% Compared With The Same Period Last Year.

German fashion group Hugo Boss AG (hereinafter referred to as "Hugo Boss") announced the 2018 quarter financial data for the fourth quarter, which is higher than analysts' expectations.

The group pointed out that the Christmas shopping season has been performing well. The growth of the UK, France and China and the expansion of the electricity supplier channels have contributed to the double growth of sales and profits, and this growth will remain until 2019.

In the fourth quarter, Hugo Boss retail and wholesale channels all had "significant" growth.

Excluding the effect of exchange rate, retail sales in European and American markets are in the median and low single digit growth respectively.

Hugo Boss group points out that the main driving force for the growth of the European market is Britain and France, and the same store sales in the Chinese market are growing at high digits.

After the announcement, in January 22nd, the share price of Hugo Boss closed at 62.16 euro / share, up 5.64% from the previous trading day.

In the past year, however, Hugo Boss has lost nearly 1/4 of its market value, which is not as good as Germany's overall stock market.

As of the fourth quarter of December 31, 2018, the sales figures of Hugo Boss group are as follows:

Sales increased by 7% to 783 million euros, up 6% in local currency.

Self adjusted retail sales increased by 4% compared to the same period last year.

After adjustment, wholesale sales increased by 15% over the same period, and wholesale business now accounts for 1/3 of the company's sales.

Adjusted electricity supplier sales grew 37% year-on-year, achieving five consecutive quarters of growth.

In the 2018 fiscal year, sales of Hugo Boss increased by 2% to 2 billion 800 million euros, consistent with analysts' expectations.

The group has yet to publish profit related data, but expects operating profit to be roughly 491 million euros in the same period last year, higher than analysts' expectations of 485 million euros.

Chief executive Mark Langer said: "our 2018 fiscal year has been successful, increasing the speed of growth and achieving the annual target.

In the 2019 fiscal year, we will continue to maintain the sustainable growth of sales and profits.

In the next few years, we will concentrate on implementing the 2022 business strategy plan. "

Analysts predict that in the 2019 fiscal year, Hugo Boss group's adjusted sales increased by 4.4% to 2 billion 900 million euros compared with the same period last year.

In November 2018, Hugo Boss announced the 2022 business strategy plan, which aims to further enhance brand attractiveness through the improvement of personalization and efficiency, drive sales to grow 5% to 7% per year and 15% before interest tax.

Hugo Boss will announce its complete fiscal year 2018 in March 7th.