CONVERSE Announces Return To Basketball Shoes Market, Pushing New Basketball Shoes All Star Pro BB
Beijing time on April 18th, Nike's brand CONVERSE officially announced to return to the basketball shoes market, the latest basketball shoes will soon be on the market.
CONVERSE's new basketball shoes, called All Star Pro BB, are similar to CONVERSE's classic casual shoes, Chuck Taylor, and Nike's React foam damping technology is installed at the bottom.
According to Damian Silva, deputy director of creative footwear design at CONVERSE (Damion Silver), the design of the new sneakers is longer than a year and a half, and the prototype sneakers are up to 50 to 60 pairs.
For the return to the basketball shoes market, CONVERSE vice president Brandis Russell (Brandis Russell), in an interview with Footwear News, said: "we are concerned about the current youth culture and basketball culture, and also want to establish contacts with young people who create new culture inside and outside the stadium."
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