Gucci Launches Lion Head Series

Since joining the brand five years ago, Alessandro Michele, Gucci's creative director, has injected new vitality into the brand, presenting many fashionable and modern elements with its unique contemporary aesthetic vision. As one of the most important elements in its diversified design, the lion is also an indispensable part of the brand story.

Lion head represents strength and courage, power and wisdom, as well as the supreme noble temperament, inspired by the spectacular animal kingdom and mysterious ancient animal head image. Lion's head has become one of the design elements of the brand's many items, including prints on ready-made garments, gucci D é cor's home furnishings and jewelry series - from fashionable silver to new high-end jewelry.

Alexandro Michaeli often wears a lion's head ring. This ring first appeared at Gucci men's wear show in autumn and winter 2015, which is the first season fashion show created by Michelle for the brand. The new lion head series of high-end jewelry launch earrings, pendants, necklaces, rings and bracelets. Each piece of jewelry takes the majestic lion head element as the core, and is elaborately made of 18K white gold or gold. The diamond inlaid lion's eye is inlaid with diamonds, and the lion's teeth are decorated with colorful gemstones.

Lion head and other animal elements as a brand commitment to protect the natural environment. In February 2020, gucci joined the lion's share foundation, a unique initiative to raise much-needed funding to address the global natural, biodiversity and climate crisis. Jointly established by the United Nations Development Programme (UNDP) and enterprises, it aims to raise more than $100 million annually in the next five years, and the funds raised will be used to protect endangered species and their natural habitats. Gucci will continue to promote the rapid implementation of this key project and achieve substantial results as soon as possible through the organic combination with enterprises.

The lion's share foundation, founded in September 2018, is actively involved in environmental protection. It was once the Mozambique's Niassa National Wildlife Reserve Reserve) to strengthen the vital radio systems needed by wildlife law enforcement officers, help reduce elephant hunting to zero in the reserve, and provide funding to preserve habitat for endangered orangutans, elephants and tigers in North Sumatra, Indonesia.

Gucci is very honored to provide support for the foundation. Through lion head series of high-end jewelry, gucci appeals to everyone to protect the magnificent and precious nature, and unremittingly protect the ecological environment of the earth.