Taobao Tries To Dress D2C For Consumer Customization

Recently,

Wu Haiyan, a clothing priced at 688 yuan, sold 2267 items at an average price of 2.5 times higher than that of Taobao, while a dress designed by Deng Lifu was sold out and 974 pieces sold.

It is reported that in this attempt, designers directly face consumers, through Taobao Juhuasuan's powerful marketing platform, through the design of sketches and other related products to explain their own design concepts, and directly listen to consumers' intentions and needs; and consumers at the other end, once changed the passive acceptance of the weakness of inventory products, and tried to interact with the designer in an unprecedented way.

In the whole process, we completed the C2B trial in 7 days.

"We found 6 top designers in China, and they took out 6 clothes. First, they took out the design draft, so that consumers could look for designers, and then make clothes according to the group buying situation," said Hui Kong, director of Taobao online computing platform.

This is a complete pre-sale mode. "

Ma Yun has long suggested that in the new commercial civilization that belongs to the Internet age, large-scale standardized manufacturing will be abandoned, and manufacturers will customize production based on the will of consumers.

In the future, Alibaba and Taobao will realize the CBBS ecosystem with consumers as the starting point and core.

Customized production will become a trend with consumer oriented.

This is the inevitable trend of the times. China's consumption continues to escalate, and consumers begin to pursue individuality.

The rise of new humans after 80 and 90 is 58% of Internet users.

This group pursues individuality and freedom, actively participates and expresses.

The Internet has reshaped consumption.

89% of online shopping consumers mainly get information related to brands through the Internet, and the most concerned products are product information and consumer reputation.

Expert analysis said.

It is revealed that by the end of May, Taobao electric city will also join Taobao group to buy Juhuasuan, and launch a large-scale group buying activity with "air conditioning customization and 10000 people's group buying".

Consumers can choose to customize the power, panel appearance and function of the models, and adopt the mode of "the cheaper and the more people" to buy the group.

Air conditioner manufacturers will customize the products according to the results of consumers' "aggregate demand", produce orders in the shortest possible time, and complete delivery by relying on Taobao logistics treasure.