How Can We Sell Local Fashion Designers? (Chart)

From five small halls in the Hutong halls with less than 20 square meters to the three floor of the garden and terrace on the road to Fumin.

In just two years, the development track of independent designer's brand shop has made us see the real hope of Chinese design.

How can we sell local fashion designers?

They have the most say.

B= reporter N= Nam Lang T=Tasha

B: what prompted you to open the new store to Shanghai?

T: in the past, I was just a customer of the pillar. I only became one of them last year. That's when we started planning to open a store in Shanghai.

I often wonder why Chinese people do not wear local brand clothes. In fashion magazines, we often see the appearance of local designers, but their works seldom appear in our daily life.

Beijing has already had a good trend in encouraging China's local design.

And I live in Shanghai, which is a big center closer to fashion consumption and fast culture, and also needs a store like this.

B: what is the difference between Shanghai and Beijing for Dong Liang?

N: in Shanghai new store, we mainly sell Beijing designer works, and Beijing stores are more of the works of Shanghai designers.

Beijing designers started relatively late than Shanghai. Many of the new artists used to be sold only in Beijing. I hope to introduce these works into Shanghai so that more people can see and buy them.

In addition, Dong Liang sells designer fashion in Xiamen and Guangzhou, and an English Chinese designer will join us.

The earliest people who made independent designer brands were Shanghai people. In the Chinese local designers, Shanghai people also accounted for a large proportion.

Most of the designers in Shanghai set up shop by themselves, which reflects that the market here is more mature than Beijing.

It will be more difficult to open up the Shanghai market, because there are many boutiques and fierce competition, and the Chinese designer brand is also originated from Shanghai. Many consumers began to pay attention to it many years ago, so their eyes will be more critical.

B: what kind of people are willing to buy local designer fashion?

T: mainly engaged in art, culture, media or advertising. It belongs to the pan literary circle, and there are white-collar workers who require quality of life.

Consumers in Shanghai know more about their own style. They have their own ideas, so we must have something better to show them.

At present, the product style of Shanghai store is almost the same as that of Beijing store, but it will continue to adjust in the future.

Beijing has a large number of people in the pan literary circle, and Shanghai has a higher degree of commercialization.

We also hope that designers can design more clothes suitable for different consumers and get recognition from different circles, so that the influence of brands and designers will be wider.