Luxury Brand Armani Plans To Expand Its Range Of Accessories To Increase Its Profit Margins.

(Giorgio Armani) in order to deal with the growing demand for convenient fashion and not easily outdated accessories, it is expanding its handbags.

The product line of the class is also increasing the profit margin of the company.

Giorgio Armani jewelry series

Sales of accessory products have become

The fastest growing areas, because accessories are easy to match and can be matched in different seasons.

Because of the large difference between retail price and production cost, the sale of accessory products has brought huge profits to luxury jewelry companies.

Armani said not long ago that all our physical stores are selling.

Product.

Global sales of accessories are expected to increase by 40% in the near future.

Sales account for 57% of Armani's total sales in 2011 of 1 billion 700 million euros.

As an unlisted company, Armani reported a 13.6% increase in profits last year, thanks to 45% of the profit growth in the world's fastest growing Chinese market.

Armani group has 6 clothing series, including the George Armani series.

The company also produces sunglasses, perfume and authorized production of brands such as Luxottica, an eyewear producer.

Armani's handbag

Repeatedly stressed that it will not sell its business, although the impact of the European debt crisis, but this year's market growth is expected to be faster.

Armani advocates the ability to display goods that can be bought in the store for fashion display, not just for consumers.

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Mr. Armani said: "the show can give consumers inspiration.

But if the clothing displayed on the show is only a small part of the merchandise in our shop, then this fashion show is meaningless.