Profitable Clothing Stores Take Seven Steps.

First of all, it needs to be hard at first. It takes time and energy to learn some professional knowledge of clothing consciously. This is your advantage over other clothing store owners.

First, the preparatory stage.

What matters is the adjustment of psychological state and the preparation of goods.

If you want to be confident in yourself, you must be strong enough to tell yourself clearly that I am a professional, professional and excellent clothing guide. I have learned systematically.

And always maintain a good state, and through the eyes, tone, smile, movement and so on.

Your cheerful and cheerful mood will infect your guests.

On the issue of goods, we should carefully classify and display, clear the brand, fabric characteristics, size, workmanship, wearing style, and the matching of the various sections, find out the selling points.

With such a familiar understanding, we will provide timely introduction and recommendation when guests need it.

Two, establish trust with guests.

If a guest is a friend and trusts you, the business will do well.

How can we make friends with our guests?

1. after having a simple conversation with the guests, listen to the guests.

Women who like shopping have their own judgments and cognition about fashion and dress.

Listen more and recognize more.

2. praise.

Every woman has a unique aspect worthy of sincere praise. Don't be stingy and express it sincerely.

3. try to understand the working life background of guests, so that they can be more targeted in recommendation and matching.

4., you must express your expertise, especially in terms of quality, temperament and wearing effect. The more professional you are, the more you will consult and respect my recommendation.

5. flexible use of props and old visitor testimony.

For example, some photos of PS in the large clothing exchange meeting, preferably PS some photos you have with famous designers and stars, can let new guests know that you are a professional clothing maker. When the old guests and new guests are present at the same time, you can help the new guests recognize you by using the consumption experience of the old guests.

Three, find out

The demand point.

There are various reasons why guests can buy clothes. They may relax by shopping. Maybe they need new clothes to increase their air quality. They may have new clothes, but they need to find something to match. They also specialize in collecting certain kinds of clothes. They also buy gifts as gifts, and also like to disallow seasonal discounts.

Know more about the reasons of customers shopping, expand the guest's problems during the communication, and try to help the guests solve problems.

Four, price and value.

Store selling is unavoidable, and how to compare and analyze prices and values and let guests realize that this is a very important job.

On the one hand, your products are very good in materials and workmanship, because they are foreign trade orders, famous brands, big names, etc., and they are the final orders. There are only a few such items, no bump shirts and so on. You should be very confident in introducing the value of the clothes to the guests.

And constantly help the guests to imagine the experience of wearing, describe the clothing with elegant or comfortable or lively or festive temperament, enhance and feel good.

Through such a value description, it will help solve the objection of the guests to the price.

Five.

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After sale service is the next sale service before sale. It is also important to win guests' recognition.

You can also give small benefits to old customers, such as winter scarves and stockings in early summer.

Occasionally, guests have any quality problems that satisfy the guest's complaints and solve them properly.

Six. Customers who buy clothes agree with you.

And your shop, you can ask them to help pfer the introduction.

Print some business cards, every time new guests come, buy or not buy, send a copy, let her pay attention to your WeChat, QQ space update of new photos, also ask them to help promote your store.

Seven, plug in the wings of the network.

Now the hottest is the combination of online and offline. The small clothing store is the best practice. WeChat must operate. The physical store is an excellent window for you to absorb members. Try every means to make your customers add your WeChat. When the people arrive at a certain amount, you will have a chemical reaction. It will be beyond your imagination.